Visual Arts UK Archive


1110000
Identity code VAUK/4/9
Collection Visual Arts UK 1996 Archive
Description Level file
Creator Classic FM
Simons Priest and Associates
Robson Brown Advertising
Date 3rd [invalid month: 1996 - 9] 1996
Title Visual Arts UK; Classic FM Advertising Campaign
Item Description An advertisng campaign was aired on Classic FM during part of 1996 to raise awareness of the events of Visual Arts UK A two-stage {pre and post} quantitive researhc survey was conducted to measure the success of the campaign. The documents comprise - Pre-Stage Findings, Post-Stage Data Tables and Pre and Post Stage Summary Report together with a copy of the questionnaire Prepared by Simons Priest for Classic FM/Robson Brown Advertising
Place Cleveland, County Durham, Cumbria, Northumberland, Tyne and Wear
Keywords arts
visual arts
market research
research
marketing
radio
broadcasting
Material paper
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